Search engine optimisation will never stop changing. And although the coming changes may be small and tedious, they add up in the end. This is why experienced webmasters were ready for 2017 in 2016 because they knew trends would change. Now the question is, what actually works for competitive SEO in 2017? Top SEO Brisbane outline 5 tactics for webmasters to consider in 2017.
5 SEO Tactics That Still Work in 2018 and Beyond
Prolong User Engagement
Prolonging user engagement is something all webmasters have been trying to do since websites were available online. They don’t want their traffic to spend time on other sites, so there’s always a focus on keeping the bounce rate at a minimum.
But it would seem that Google has shown favour towards sites with low bounce rates. Unfortunately, there haven’t been any direct statements from Google that longer user engagement means a better chance of reaching the front page, but research from SimilarWeb and Backlinko suggest this might well be the case.
Even though user engagement has always been a top priority, it could be wise to up the level of effort. The research from the above companies involved more than 1 million sites, which makes it worth considering.
A suggestion on how to actually do this is to look at content formatting. Are the sentences and paragraphs short and informative enough? Are bullet points used? What about sub-headings? Webmasters want to make their content as easy to read as possible.
Beef Up Existing Content
Fresh content is always great, but it’s not always logical to churn out 2000+ word articles. If it’s not time-consuming it’s going to be expensive. In other words, it’s more realistic to take established content and add the extra words.
This isn’t necessary for every post, instead, use posts that already rank fairly high. The extra content can give it that little boost it needs to rank at the top.
It would be logical to think that search engines like Bing and Yahoo! are second to Google. In reality, YouTube is no. 2 in terms of popular search engines. The video sharing site gets more than 3 billion searches a month, raking in more than Yahoo! and Bing combined.
For webmasters, it means another way to reach the masses and gain more traction. Taking into consideration that a little more than half of the searches on Google bring with them a video, and more than 80% of these videos can be found on YouTube, this engine is having a substantial influence on SEO in 2017.
The loading speed of site will continue to matter indefinitely. Since 2010 Google made it official that speed will be a factor for rankings, and with innovations to make mobile searches even faster, search engines continue to focus on loading speed.
According to research, most users have a wait expectancy of 2 seconds. So many users move on to another site if the site fails to load in that time, which makes it so important. Apart from gaining better rankings, it speaks directly to user engagement, which also supports the first tip in this article.
Topics Versus Keywords
The transition to using key phrases instead of keywords has been slow, but it’s definitely getting there. Search engines are getting more attuned to actually answering the query of the user, instead of just showing them posts that closest relate to their keywords. Engines want to get to know their audience, and so should the webmaster.
The importance of providing content that actually focuses on giving the user something they can use is gradually winning the keyword battle.
These are some of the elements for SEO that actually work for 2018 and beyond, so pay close attention and use them.