Why Seeking Professional Business Finance Advice Is A Must

One of the big Australian dreams is to start your own business. Managing your own business may seem for the majority of individuals, but it takes a lot of time and hard work. Running your own business, and making it prosper requires more than just knowledge on business management. You also need to prepare a financial plan; which is one of the first and the top priorities every new business owner should take into consideration.

What Your Financial Plan Should Consist:

You’d often times read and hear numerous business finance advice from various people, but it’s rare to get similar plans and suggestions. This is because every business is different, which also means that every financial plan may vary at the same time.

While you may not find a “general” formula on how to come up with a financial plan for your business, it is essential that you take into consideration a plan that addresses your business financial needs. What are your expenses? What are the different stages you have to go through, and what would you need to spend your money on, what business assets do you need to fund?- equipment finance, asset finance, business expansion loans etc?

You also have to consider your business’ financial cycle. How often would you have to spend money, and how fast is the ROI? All of these things have to be taken into account when working on your financial plan.

While the majority of small business owners may not have access to all the tools and information that they need to establish the right plan, this is where financial advisors play an important role. Some business owners think that hiring a financial advisor would be a waste of time, however, it is the other way around.

Consider hiring an advisor as a form of investment. You’ll reap more benefits in return when you do things the right way. This is where small businesses make their first mistake. Just because you’re trying to cut costs doesn’t necessarily mean that you have to start cutting expenses on one area or aspect, just because you feel like doing so.

You need to justify those costs, learn how you can recover from those expenses and see which areas would do fine even when a smaller amount of money is invested. All of these things can be explained in detail to you with the right financial advisor.

Hiring The Right Business Finance Advisor

There is no denying that despite all the information posted online, many budding business owners are still confused on who to turn to when it comes to financial advice. It may sound tough at first, but all it takes is time, a bit of common sense and some recommendations: all of these will help you find the right consultant your business needs.

Who Are They Working With?

This is one of the simplest ways of filtering out those qualified consultants from those that you shouldn’t waste your time and money on. Working with consultants who have extensive experience working with different industries and companies is a huge advantage on your end. These consultants will be able to bring forward various ideas and give you different perspectives and advice based on the best and most effective practices in the industry.

Consultants who’ve worked with other businesses before will also be able to give you sound advice on where to place your money, as well as help you avoid common mistakes which are usually done by start-up businesses. This will give you a huge head start, and assist you in making the right decisions when it comes to your business financial plan.

Businesses, big or small, will be considered successful as long as finances are handled properly, in line with proper management. When it comes to business finance advice, make sure that you find a consultant to help you out with your basic questions, as well as give you the best information to help you formulate and come up with the right decision for your business.


SEO In 2017: What Is Working?

Search engine optimization will never stop changing. And although the coming changes may be small and tedious, they add up in the end. This is why experienced webmasters were ready for 2017 in 2016 because they knew trends would change. Now the question is, what actually works for competitive SEO in 2017? These guys (from a Brisbane SEO agency) outline 5 tactics for webmasters to consider in 2017.

5 SEO Tactics That Still Work in 2017

Prolong User Engagement

Prolonging user engagement is something all webmasters have been trying to do since websites were available online. They don’t want their traffic to spend time on other sites, so there’s always a focus on keeping the bounce rate at a minimum.

But it would seem that Google has shown favor towards sites with low bounce rates. Unfortunately, there haven’t been any direct statements from Google that longer user engagement means a better chance of reaching the front page, but research from SimilarWeb and Backlinko suggest this might well be the case.

Even though user engagement has always been a top priority, it could be wise to up the level of effort. The research from the above companies involved more than 1 million sites, which makes it worth considering.

A suggestion on how to actually do this is to look at content formatting. Are the sentences and paragraphs short and informative enough? Are bullet points used? What about sub-headings? Webmasters want to make their content as easy to read as possible.

Beef Up Existing Content

Fresh content is always great, but it’s not always logical to churn out 2000+ word articles. If it’s not time-consuming it’s going to be expensive. In other words, it’s more realistic to take established content and add the extra words.

This isn’t necessary for every post, instead, use posts that already rank fairly high. The extra content can give it that little boost it needs to rank at the top.

Utilize YouTube

It would be logical to think that search engines like Bing and Yahoo! are second to Google. In reality, YouTube is no. 2 in terms of popular search engines. The video sharing site gets more than 3 billion searches a month, raking in more than Yahoo! and Bing combined.

For webmasters, it means another way to reach the masses and gain more traction. Taking into consideration that a little more than half of the searches on Google bring with them a video, and more than 80% of these videos can be found on YouTube, this engine is having a substantial influence on SEO in 2017.

Speed Matters

The loading speed of site will continue to matter indefinitely. Since 2010 Google made it official that speed will be a factor for rankings, and with innovations to make mobile searches even faster, search engines continue to focus on loading speed.

According to research, most users have a wait expectancy of 2 seconds. So many users move on to another site if the site fails to load in that time, which makes it so important. Apart from gaining better rankings, it speaks directly to user engagement, which also supports the first tip in this article.

Topics Versus Keywords

The transition to using key phrases instead of keywords has been slow, but it’s definitely getting there. Search engines are getting more attuned to actually answering the query of the user, instead of just showing them posts that closest relate to their keywords. Engines want to get to know their audience, and so should the webmaster.

The importance of providing content that actually focuses on giving the user something they can use is gradually winning the keyword battle.

These are some of the elements for SEO that actually work for 2017, so pay close attention and use them.